Deference between cost per click and pay per click in digital marketing In digital marketing, Cost Per Click (CPC) and Pay Per Click (PPC) are often used interchangeably but they have slightly different meanings: Pay Per Click (PPC): This is a type of online advertising model where advertisers pay a fee each time their...

Understanding the Vital Role of Social Media Marketing Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, listening to and engaging your...