Digital marketing Foundation

In today’s digital world, businesses need a strong online presence to succeed. Digital Marketing Foundations for Beginners is a comprehensive course designed to introduce you to the essential concepts, tools, and strategies used in digital marketing. Whether you’re a small business owner, freelancer, aspiring marketer, or simply curious about online marketing, this course will provide you with the knowledge and practical skills to start your journey.

Through engaging video lessons, interactive quizzes, hands-on assignments, and real-world case studies, you’ll learn how to create effective marketing strategies, optimize websites for search engines, run social media campaigns, and measure marketing success using analytics.

By the end of this course, you’ll have the confidence to apply digital marketing techniques to grow a business, promote personal projects, or start a career in digital marketing.

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What You’ll Learn:

✅ Understand the fundamentals of digital marketing and why it’s essential.
✅ Explore key digital marketing channels: SEO, social media, email marketing, PPC, and content marketing.
✅ Learn how to optimize a website for search engines (SEO).
✅ Develop engaging content for blogs and social media.
✅ Create and manage social media marketing campaigns.
✅ Set up and run basic Google Ads and Facebook Ads campaigns.
✅ Build effective email marketing campaigns that drive engagement.
✅ Analyze marketing performance using Google Analytics and key metrics.
✅ Develop a simple digital marketing strategy for a business or personal brand.

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Who This Course Is For:

✅ Beginners with no prior experience in digital marketing.
✅ Small business owners looking to market their products online.
✅ Freelancers and entrepreneurs who want to attract more clients.
✅ Students and job seekers interested in starting a career in digital marketing.
✅ Content creators and bloggers who want to increase their online visibility.

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Course Features:

📌 Short, engaging video lessons with real-world examples.
📌 Interactive quizzes & assignments to reinforce learning.
📌 Downloadable resources (SEO checklists, email templates, content calendars).
📌 Case studies & practical projects for hands-on experience.
📌 Community discussions & live Q&A sessions for additional support.
📌 Certificate of Completion to showcase your skills.

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Course Duration:

📅 4-6 weeks (Self-paced or guided)
⏳ Total hours: Approx. 8-12 hours of content